Google August 2025 spam update
Google began rolling out the August 2025 spam update on 26 August 2025 and confirmed it complete on 22 September 2025 — a rollout of 26 days, 15h. The average spam update with a recorded start and finish has taken 10.3 days, so this one was 16.3 days longer than usual.
| Type | Spam update |
|---|---|
| Affected systems | Ranking |
| Since the previous one | 250 days after the December 2024 spam update (the average gap between spam updates is 464 days) |
| Record | From Google's Search Status API, with timestamps exact to the minute. Google's incident page → |
What a spam update is
A spam update targets violations of Google's spam policies — link schemes, scaled content abuse, site reputation abuse. Unlike a core update, there usually is something specific on an affected site to find and remove.
What to do when an update lands · How long Google updates take · Everything running on 26 Aug 2025
About this page
Dates are Google's own, in UTC. The rollout duration and every comparison on this page are calculated here from those dates — Google publishes neither. Coverage is drawn from the headlines this site archived at the time, so updates that predate the archive show none. Corrections are welcome at contact [at] seo-serps.info.