Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…