Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…