Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…