Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
