Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
No, businesses generally cannot turn off Google reviews themselves. There is no setting in your Google Business Profile that allows you to disable reviews. However, Google may temporarily or…
What Is Google Review Gating? Google review gating is when businesses filter customers before asking them to leave a Google review. Businesses review gate by sending customers an email template that…
