Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
You’ve probably noindex-ed pages you don’t want showing up in search. It’s a solid practice for product variants or paid destination pages, and it works for Google rankings.
What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
Search is changing what discovery means for retail brands. I have known Heather Physioc for a long time, and I still remember her original work on SEO maturity. It gave a lot of us a better way to…
Search is changing what discovery means for retail brands. That is true for every retailer, but it is especially true for premium retailers. If you are not trying to win every shopper on price,…
Clicks are down. Revenue is up. If you work in SEO for an ecommerce site, that probably sounds familiar. It might also sound annoying, because the old reporting model trained us to expect a much…
