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Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated…
Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By…
Our CRO Perspectives series captures lessons from practitioners and industry leaders who are reshaping experimentation in real time. In this 25th post, we explore what it takes to build…
Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model…
Most A/B testing guides assume a relatively straightforward setup: But Magento (now Adobe Commerce) doesn’t work that way. Various aspects of the tool, such as full-page cache, multi-storefront…
This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
While React Server Components rely on the custom Flight protocol to stream interactive UIs, this same mechanism introduces powerful deserialization sinks that attackers can exploit. Durgesh Pawar…
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
The common rule of thumb is to never “block” the browser’s main thread when running JavaScript tasks. But is this a hard rule? Victor Ayomipo describes a use case he encountered involving a…
Nearly two years since a judge ruled Google an illegal monopolist. Total changes Google has had to make so far: zero. That's what getting away with it looks like. The SEARCH Act can end it now.
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
TL; DR Brands investing in creator ads may not be taking the right actions to see their desired results The industry is focused on helping brands find the right creator, when the real problem is…
We explore local branding with John Jantsch, examining how to build trust through offline distinctiveness, mine customer interviews to identify primary differentiators and leverage programmatic…
Local Websites in a Sea of SlopPeople increasingly feel that the "open web" is over. The web is now dominated by a small number of powerful "gatekeepers." Beyond this, more paywalls are going up,…
Many companies assume everyone craves new AI features. But the reality is that most people don't want more AI — at least not in the way most AI leaders envision it. Brought to you by Design Patterns…
Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study showing that less than one-third of…
Discover why small business websites are shifting from growth engines to "trust artifacts" to battle AI search friction, click fraud, and generative slop.
Getting a buyer to submit a demo request form means asking them to raise their hand, share their information, and enter a sales conversation. That’s why buyers need to feel confident your solution…
BAT Roadmap 4.0 evolves the Basic Attention Token, Brave Rewards, and Brave Creators for the transactional attention economy, introducing agentic payments, a unified Brave Wallet, the BravePay…
DuckDuckGo now blocks most video ads! Use our free browser to get the full YouTube experience, minus the ads. YouTube Ad Blocking joins our powerful lineup of browsing protections that manage cookie…
Brave's improved Place Search API matches Google Maps on quality in real-world tests, at 6–7x lower cost—$5 per 1,000 requests on an independent index built for maps, apps, and AI agents.
To find out what’s actually happening inside SMB go-to-market teams, Unbounce surveyed 500+ SMB GTM professionals. The headline? 87% of teams expect better sales and marketing alignment to lift…
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make…