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What is semantic relevance – and why does it matter for GEO / AEO? To be selected and cited by LLMs, a piece of content must first be unmistakably relevant to the query. Semantic relevance refers to…
Read on Lumar →On the content chunking debate in GEO / AEO While Google has said that content chunking is unnecessary for appearing in its own AI systems, it’s worth understanding the concept, why it’s an…
Read on Lumar →Most agency relationships start well.There is energy. There is a kickoff. There are new faces, fresh audits, quick findings, a plan, and usually a few early ideas that make everyone feel like the…
Read on SearchPilot →As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize…
Read on Google Search Central →In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to…
Read on Bing Search Blog →Search News You Can Use May 12, 2026 Here are the topics I have been discussing with my clients recently. 1. A rise in crawled - currently not indexed pages There has been significant chatter on…
Read on Marie Haynes →Get the full resource as a downloadable PDF: How does AI traffic show up in analytics [PDF].
Read on SearchPilot →A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Ranking & Algorithms Policy & Penalties
Read on SEL — Algorithm Updates →Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the…
Ranking & Algorithms Crawling & Indexing AI Search & Visibility
Read on Bing Search Blog →A source cited in an AI response today may well have disappeared by next week. Our analysis of 82,619 prompts over 17 weeks shows that Google replaces 56% of sources in AI-generated responses every…
Ranking & Algorithms AI Search & Visibility
Read on Sistrix →Мы знаем, как важно для вебмастеров, SEO-специалистов и маркетологов экономить время на рутинных задачах и минимизировать риск ошибок при редактировании кода сайта. Теперь вам не нужно запрашивать…
Read on Yandex Webmaster (RU) →We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
Read on Screaming Frog →We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
Read on Screaming Frog →LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
Read on Screaming Frog →Search and AI News You Can Use (Marie's Newsletter) In this episode I’m going to share the top five things I’ve been discussing with clients this week. I’m finding that playing around with some of…
Read on Marie Haynes →Hello! 👋 This started off as a quick post about why I'm moving my newsletter back to my blog and ended up turning into a full article of my thoughts on the value of blogging today. In 14 years of…
Read on Marie Haynes →As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
Crawling & Indexing Speed & Core Web Vitals
Read on Screaming Frog →Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Read on SEL — Algorithm Updates →When most SaaS marketers hear “comparison page,” they think of a one-to-one matchup: your company vs. a competitor. Usually, that means a feature table stacked in your favor, a list of reasons the…
Read on Unbounce →PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half…
Read on Screaming Frog →Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies,…
Read on Google Search Central →Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking…
Read on Bing Search Blog →I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the 5 most interesting things I learned. 1. Search will still exist in the future, but much of it…
Read on Marie Haynes →Аналитика видимости сайта в ответах Алисы AI: новый инструмент в Яндекс ВебмастереВ Яндекс Вебмастере появился новый инструмент – «Видимость сайта в Алисе AI». Он даёт возможность отслеживать…
Read on Yandex Webmaster (RU) →We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.
Read on Google Search Central →Just a short note this time!
Read on Google Search Central →Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.
Read on Bing Search Blog →The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD…
Read on Bing Search Blog →The DuckDuckGo subscription now comes in two plans: Plus and Pro. The new Pro plan is for people who use AI for demanding tasks. On top of our VPN and other protections, it includes 2x higher usage…
Read on DuckDuckGo →UPDATED 20 March 2026: Shortly after publishing this article, Google Cloud changed how Load Balancer frontend certificate management works. Instead of directly mapping a frontend to a certificate,…
Read on Simo Ahava →TL;DR Two types of GBP suspensions: Soft suspensions leave the listing visible but unverified, while hard suspensions remove it entirely from Google Search and Maps, often causing major drops in…
Read on Sterling Sky →Ranking & Algorithms Local SEO
Read on Sterling Sky →