Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Disclosure: Seowolf's Guide to SEO is published by Seowolf, the company behind this site. Everything below describes what's in the book. It makes no ranking promises — nobody outside a search engine…