The stories about Measurement from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's…
Measurement
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
Measurement
Press releases follow a convention that can feel strange the first time you notice it: a company writes about itself as if an outside observer were reporting the news, referring to itself by name…
Measurement
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
Measurement
This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
Measurement
Meta descriptions don't directly influence rankings, but they're one of the most direct levers you have over click-through rate — and click-through rate, in turn, meaningfully affects how much…
Ranking & Algorithms Measurement
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
Clicks are down. Revenue is up. If you work in SEO for an ecommerce site, that probably sounds familiar. It might also sound annoying, because the old reporting model trained us to expect a much…
E-commerce Measurement
Get the full resource as a downloadable PDF: How does AI traffic show up in analytics [PDF].
Measurement
Local SEO Measurement
Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes.
Measurement
Google's John Mueller confirms that Search Console lists AI Mode prompts as queries.
Measurement AI Search & Visibility
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
