Wider internet marketing — content, email, social, martech and ecommerce — from MarTech, Litmus, Social Media Examiner, Practical Ecommerce and HubSpot.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
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