Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…