Latest from Bing Webmaster Blog

Introducing Topics Portfolio (Beta) in AI Performance

Bing Webmaster Tools introduces Topics Portfolio, a beta view of sites’ presence across thematic AI Search clusters. It combines portfolio-level context with query-level opportunities for planning…

Introducing AI Performance in Bing Webmaster Tools Public Preview

Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner…

AI Search & Visibility

Does Duplicate Content Hurt SEO and AI Search Visibility?

Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…

Ranking & Algorithms Content & Quality

How AI Search Is Changing the Way Conversions are Measured

AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…

Bing Introduces Support for the data-nosnippet HTML Attribute

Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content…

Keeping Content Discoverable with Sitemaps in AI Powered Search

AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…

Ranking & Algorithms Crawling & Indexing

Start Using Bing Webmaster Tools to Improve Your Site Visibility

Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…

Ranking & Algorithms Crawling & Indexing

IndexNow Enables Faster and More Reliable Updates for Shopping and Ads

In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…

E-commerce

IndexNow Drives Smarter and Faster Content Discovery

With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for content that needs to be found fast. This update explores how leading platforms are accelerating…

AI Revolutionizes Search: Key Insights from Microsoft Accelerate

At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…

Ranking & Algorithms Paid Search