Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
The updates indicate that Google is looking to position AI Mode as an AI travel agent of sorts, as it's moving beyond simply helping users find information to actually handling parts of the…