Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made…
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in…
Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether…
Microsoft is testing adding the label "Popular Links" to the Bing search results sitelinks. This reminds me of the Google top pages test and variations of that.
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads…
Google has updated the indexing API documentation; this includes three different pages within the documentation. I think the big takeaway is that Google removed the old approval process and initial…
For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] -…
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to…
