Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
TL;DR If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem A true framework should factor in two variables: what the market is…
TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to spot ongoing friction and pinpoint the…
TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate Of…
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no way to trace where a number came from,…