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Local search and reviews analysis from Greg Sterling and Mike Blumenthal · 7 stories
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Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Read on Near Media →Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
Read on Near Media →Damian Rollison, Senior Director of Market Insights at SOCi, joins us to walk through SOCi's third annual consumer study whose headline finding is that local discovery no longer runs in a straight…
Read on Near Media →Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…
Read on Near Media →We connect three stories that are really one story: Apple's launch of ads in Maps, Google's move to charge for more Local Services Ads leads and expand ads across the results page, and Meta's ~$18…
Read on Near Media →We end the brand-building series with Greg walking through our original research: the "Choosing a Lawyer" study of the Atlanta personal lawyer market. Survey data, ad-creative testing, and a…
Read on Near Media →We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula…
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