AI Can't Replace Real Research in Empathy Mapping
AI can help you organize research you’ve already collected, but it can’t create research evidence about the specific, messy experience of real users.
Read on Nielsen Norman Group →The usability research the rest of the field cites.
The usability research the rest of the field cites · 12 stories
AI can help you organize research you’ve already collected, but it can’t create research evidence about the specific, messy experience of real users.
Read on Nielsen Norman Group →AI lets teams build faster than UX can evaluate. UX can adapt by building shared judgment, accelerating evaluation, and guiding AI-generated designs.
Read on Nielsen Norman Group →Take up to 5 in-depth training courses, teaching user experience best practices for successful design. Courses focused on long-lasting skills for UX professionals. November 9 - 13, 2026.
Read on Nielsen Norman Group →Plain-language definitions of the AI terms that come up in product and design work, from tokens and context windows to agents, evals, and prompt injection.
Read on Nielsen Norman Group →When users didn’t know whether an image was AI-generated, the images we tested did not create any perception penalty compared to stock photos.
Content & Quality Policy & Penalties
Read on Nielsen Norman Group →Psychological ownership can make you more effective, but you’ll struggle if it attaches to things you can’t control. Spot misplaced ownership and redirect it.
Read on Nielsen Norman Group →One output cannot establish how well an AI system performs. Evaluate with multiple representative inputs, repeated runs, and confidence intervals.
Read on Nielsen Norman Group →Pressure to adopt AI isn't evidence that a tool helps. The PROVE framework tests one tool against one task and produces a provisional decision you can defend.
Read on Nielsen Norman Group →Dogfooding, or using your own products internally, helps catch bugs, but it can't replace user research: your team knows too much to represent real users.
Read on Nielsen Norman Group →Take up to 2 in-depth training courses, teaching user experience best practices for successful design. Training focused on long-lasting skills for UX professionals. October 26 - October 29, 2026.
Read on Nielsen Norman Group →NN/G is hiring a People & Culture Generalist. This is a fully remote, permanent role running the day-to-day of our People function. Three to five years of People Operations or HR generalist…
Read on Nielsen Norman Group →A survey of 604 tech and design professionals found that “UX” remains the default name for our field, while alternative names remain fragmented.
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