Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
