Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
The Google Business Profile Performance report shows how people find and interact with your Business Profile on Google Search and Google Maps. It includes data about searches, views, calls, website…