Competitive Analysis for Paid Media: How To Find the Broken Stage
TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →Search every headline we hold across all 46 sources — including the UX, conversion and marketing feeds that are deliberately kept off the front page. Combine words in any order, quote a phrase for an exact match, or prefix a word with a minus sign to exclude it.
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TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
Read on Seer Interactive →TL;DR If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem A true framework should factor in two variables: what the market is…
Read on Seer Interactive →TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s an EU compliance requirement (Code of…
Read on Seer Interactive →TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to spot ongoing friction and pinpoint the…
Read on Seer Interactive →TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categories lack a clear category owner, and…
Read on Seer Interactive →TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate Of…
Read on Seer Interactive →TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no way to trace where a number came from,…
Read on Seer Interactive →TL;DR Brands are measuring AI visibility without tracking if the perception of their brand is even accurate We recommend building a brand canon, which tracks facts, differentiators, brand claims,…
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