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Neil Patel pays a content agency $17,000 a month. Then they asked for another 10 grand a month.Eric Siu and Neil ask why agency owners taking home $5,000 a month should not just get a job, then react…
An internet marketer cut his team from a couple hundred people to under 100 and credits AI and OpenClaw with the work. Eric Siu and Neil Patel explain why AI cannot handle marketing work alone.Then…
Meta Muse is now recommending products, and in one example it picked Beehiiv over Substack for a newsletter. Eric Siu and Neil Patel break down how to get recommended by AI: keep doing AEO and SEO,…
An internet marketer cut his team from a couple hundred people to under 100 and credits AI and OpenClaw. Eric Siu and Neil Patel explain why AI cannot handle marketing work alone, and why clients pay…
Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here:…
Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop stranger who knew them from…
Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI-written blog post on a…
Eric and Neil open with Tesla's Roadster flying car, which they treat as a marketing stunt that keeps Tesla in the conversation. The AI fluency gap follows, with Karpathy's funnel, where most people…
Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to a World Cup game with the…
Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so they had to let people go, and…
Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at scale, plugins help retention…
It's Q4, so Eric and Neil run through their business and marketing highlights and lowlights for the year. Eric's win was hiring AI-native people after learning he couldn't train everyone, and Neil's…