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High impact Marie Haynes Update Oct 2, 2026

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…

Content & Quality Policy & Penalties

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Medium Marie Haynes Sep 11, 2026

How I Built an MCP Server for agents to use my Algo Update list

I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you…

Ranking & Algorithms

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Marie Haynes Jul 24, 2026

The future of Search & AI: What I learned from Google’s latest earnings call

Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago,…

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Medium Marie Haynes Jul 16, 2026

Why your pages are stuck in crawled-currently not indexed. And what to do about it.

I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…

Crawling & Indexing

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Marie Haynes Jun 26, 2026

Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…

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Marie Haynes Jun 16, 2026

The Open Knowledge Format (OKF) from Google is a new layer for agents

Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown…

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Medium Marie Haynes Jun 3, 2026

GSC’s new AI Overview reporting – How can we use this information?

Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…

Measurement AI Search & Visibility

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Marie Haynes May 29, 2026

How to use the new Lighthouse Report to see if your website is agent ready

Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do…

Speed & Core Web Vitals

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Medium Marie Haynes May 13, 2026

Rise in Crawled – currently not indexed, preparing websites for agents, and how I’m using Antigravity.

Search News You Can Use May 12, 2026 Here are the topics I have been discussing with my clients recently. 1. A rise in crawled - currently not indexed pages There has been significant chatter on…

Crawling & Indexing

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