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New AI Visibility Insights in Bing Webmaster Tools: Intents, Topics, Citation Share, Compare

Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated…

Ranking & Algorithms AI Search & Visibility

Announcing Microsoft Web IQ

AI applications are only as good as the information they reason from. Without fresh, high-quality web data, they are less dependable. Today, Microsoft is launching Web IQ: a suite of AI-native…

A Smarter Way to Explore Images Has Come to Bing

Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re…

SERP Features

Keeping Trusted Content Visible in an AI-Powered Search World

In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to…

Ranking & Algorithms

Evolving role of the index: From ranking pages to supporting answers

Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the…

Ranking & Algorithms Crawling & Indexing AI Search & Visibility

Microsoft Open-Sources Industry-Leading Embedding Model

Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking…

Bing Maps Goes Global with TomTom Orbis Addresses

Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.

You could unlock your share of $2,000,000 USD in prizes with your daily searches

The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD…

Elevating the Role of Grounding on the AI Web

At Microsoft, we’ve been steadily advancing grounding technology for a while, building on decades of operating large‑scale search and information systems through Bing and focusing on scale,…

AI Search & Visibility