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“I don't think any SEO consultant should be charging a client less than $10,000 per month.”Eli Schwartz, author of Product-Led SEO and a solo consultant for clients like Tinder, Coinbase and…
If you've ever wanted a side project but didn't know where to start, this episode is the build order.The builder is Ryan Law, Ahrefs' Director of Content Marketing; the site is Conference Spotter…
If you work in marketing, part of what you make is what people believe before they try the product.Nir Eyal, author of Hooked and Indistractable and a former lecturer at Stanford's Graduate School of…
Searches for "AI search" are already running at nearly two-fifths the volume of "SEO" itself, and the industry is scrambling to keep up. Tim Soulo sits down with Ahrefs content marketer Louise…
How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K…
Can a business book actually make you a million dollars? The surprising answer is yes — but almost none of that money comes from book sales.Tim's book DISCOVERABLE is now available for pre-order →…
Want your brand to show up in ChatGPT, Claude, and Gemini?Here's the uncomfortable truth: LLMs don't crawl the web when they answer your questions. They search traditional indexes — ChatGPT leans on…
Zero-click marketing doesn't mean you don't want the click — it means you stop being dependent on it. Amanda Natividad, VP of Marketing at SparkToro, coined the term and joins Tim Soulo to defend it…
What does it actually cost to run a world-class marketing conference? Try up to $950,000 for a single event — and Ahrefs aims to break even on every one of them.In this candid conversation, Tim Soulo…
Why does Coca-Cola spend millions on advertising when everyone already knows their brand?Professor Byron Sharp reveals that even the world’s most famous brands face a shocking reality: most of their…
A gym franchise creates workout content like everyone else in their category — and sees zero brand awareness gains. Sound familiar?Michael Corcoran, the mastermind who drove 2 billion organic…
Marketers who still manually analyze Reddit threads for content ideas are missing out on AI agents that can scan thousands of forum posts in under 30 seconds. Glen Allsopp, Head of Marketing Strategy…