A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 1,511 stories.
Ranked by estimated impact on a single site, not by publication time.
Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them.
Paid Search
Impressions reward volume. That’s exactly the trap. Measure replies, saves, and time on page instead. Those are much closer to what the platforms are paying attention to. More content won’t fix your…
Measurement
Google rankings are a black box a store can still watch. The AI shopping decision layer is a black box with nothing to monitor.
Ranking & Algorithms E-commerce
Gary Illyes from Google has implied that click data and query data are likely not coming to the AI performance report in Google Search Console. Gary Illyes wrote that the Search Console team is…
Measurement
Google Ads Strategists, who are part of the Google Extended Workforce, are using AI-generated profile photos and names when reaching out to advertisers. An email sent from Kassy Garcia from Google to…
Paid Search Content & Quality
Google has added a new "Promotions offers" section within the Promotions section in Google Ads. This lets you quickly filter your promotions by these three statuses, offered, expired and invalidated.
Paid Search
Jack is joined by SEOritmo’s André Pitì to bust common AI search myths.Topics discussed and myths busted:Why AI visibility metrics are modelled estimates rather than exact numbers.How tools infer AI…
Ranking & Algorithms
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OpenAI said that ChatGPT and Codex will draw usage from the same allocation pool after this change.
It is time for the big Google Webmaster report, the November 2026 edition, where I recap all the big changes Google made organically in Google Search. Of course, the big one is that Google completed…
Assembled from our own archive of 1,511 stories, which currently runs from 19 October 2022. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
