A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 523 stories.
Ranked by estimated impact on a single site, not by publication time.
New EU guidelines, why AI sparkles aren’t enough, when AI labels are required, and what the rules mean for AI-powered features and products.
Policy & Penalties
For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that…
Ranking & Algorithms
Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Starting in version 1.93, Brave is rolling out new protections against GPU and graphics-driver fingerprinting, de-identifying WebGL vendor and renderer strings and adding noise to the list of…
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Paid Search
We looked back at hundreds of sales calls about GEO and looked for the questions people are asking, the pressures they are under, and decided to write up the questions people are asking and the…
AI Search & Visibility
Since 2013, we've predicted ecommerce trends and sales for the coming holiday season.
E-commerce
Psychological ownership can make you more effective, but you’ll struggle if it attaches to things you can’t control. Spot misplaced ownership and redirect it.
Site Architecture
We close the run of solo interviews with a working session on what "brand" means for a local business and which tactics move the needle now that answers are generated, not just ranked. Join Paula…
HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot AEO tracks how a brand appears in AI-generated…
Ranking & Algorithms AI Search & Visibility
If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization tools add recommendations,…
Content & Quality
37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›
Assembled from our own archive of 523 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
