A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 523 stories.
Ranked by estimated impact on a single site, not by publication time.
It might sound counterintuitive, but Search's AI tools can actually help you make the most of your time offline whether you want to book concert tickets or find the perf…
AI Search & Visibility
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Ranking & Algorithms AI Search & Visibility
Google Search data reveals a growing desire to unplug and connect in real life with local run clubs, mahjong lessons and more.
These AI features can help you craft a menu, design a tablescape, and handle other party-planning tasks.
What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
E-commerce
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
Measurement
Setting up redirects properly after acquiring an expired domain meaningfully affects how much of its residual value actually transfers to your intended destination.
Site Architecture
A domain's backlink history is often the single biggest factor in its potential value, which makes a thorough review essential before any purchase decision.
Links
FAQ sections are one of the most direct ways to capture related-question search traffic, and Claude is well suited to drafting genuinely useful answers once you supply the real questions.
Structured Data
Reciprocal link exchanges, link directories, and mass "add your link here" campaigns were common SEO tactics in the industry's early years. Search engines have spent two decades getting better at…
Links
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On…
Content & Quality
AI search has created a new wave of tactics, tools, dashboards, and very confident advice.
Assembled from our own archive of 523 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
