A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage…
Paid Search
Does recency still matter in AI search? How much?
Ranking & Algorithms
This blog was originally published on March 3, 2025 and updated on July 22, 2026. Is That "Web Visitor" an Agent or a Human? Back in January 2025, OpenAI’s Operator became the first true "AI agent"…
Measurement
Discover how college students can use Google AI tools, like Gemini and AI Mode, to prep for grad school, internships and fall courses.
AI Search & Visibility
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
Ranking & Algorithms AI Search & Visibility
Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago,…
Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated…
Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By…
Cyrus Shepard, founder of Zyppy, joins Greg Sterling and Mike Blumenthal for Part 2 of the Near Memo brand-building series — this time on the technical side: how Google and AI systems actually model…
Discover how the Lumar MCP server connects your AI assistant to Lumar, enabling faster SEO audits, AI Visibility analysis and workflow automation.
Ranking & Algorithms
Our CRO Perspectives series captures lessons from practitioners and industry leaders who are reshaping experimentation in real time. In this 25th post, we explore what it takes to build…
What makes a birthday email work? Get the details, including why it deserves a starring role in your customer journey.
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
