A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
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E-commerce
You’ll be able to securely link and interact with your go-to services directly in AI Mode.
AI Search & Visibility
TL;DR: Bryan Gunawan, an intern in Seer's AI Optimization Academy, made 5 targeted changes to an existing Seer blog post and took it from under 100 impressions to a peak of 1,195 in a matter of…
Measurement
College students are eager to turn their dull dorm rooms into cozy spaces. Here are the Google Search trends we’re seeing.
Search engine patents occasionally circulate widely in SEO discussions, often accompanied by bold claims about newly "discovered" ranking factors. Understanding what patents actually represent —…
Ranking & Algorithms
Advertising and promotional pop-ups are legitimate, often necessary revenue and conversion tools, but implemented poorly, they carry genuine SEO risk through both direct page experience penalties and…
Paid Search
Not every page on a site needs to be — or should be — indexed and competing for search visibility. Understanding when strategic noindexing genuinely helps versus when it's unnecessary or…
Ranking & Algorithms Crawling & Indexing
Ecommerce sites with large catalogs face a genuine tension: writing fully unique descriptions for every product takes significant time, but generic manufacturer descriptions duplicated across many…
E-commerce
Not every SEO improvement requires a months-long content strategy. Some fixes take an hour or less and produce a measurable lift. Here are ten you can realistically knock out today.
Ranking & Algorithms
Meta descriptions don't directly influence rankings, but they're one of the most direct levers you have over click-through rate — and click-through rate, in turn, meaningfully affects how much…
Ranking & Algorithms Measurement
Crawl budget refers to the finite amount of attention and resources a search engine allocates to crawling any given site within a given period. For small sites this is rarely a limiting factor, but…
Crawling & Indexing
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
Crawling & Indexing
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
