A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
This spam update took two full days to roll out.
Ranking & Algorithms
This update should only take a few days to roll out.
Ranking & Algorithms
Local SEO
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Ranking & Algorithms
There’s a lot of noise when it comes to AI search, visibility, how it’s…
Ranking & Algorithms
Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working…
Learn how to build agent-ready websites using the Lighthouse Agentic browsing category and Chrome DevTools for agents.
Speed & Core Web Vitals
Today, Google DeepMind and A24 are announcing a first-of-its-kind partnership focused on research. The collaboration pairs a world-leading research lab with the industry…
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
