Google May 2026 core update rollout is now complete
The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Ranking & Algorithms
The stories about Ranking & Algorithms from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Ranking & Algorithms
Your traditional rankings look stable. Your franchise location pages still hold position for core local service queries. And yet organic […]
Ranking & Algorithms
Your location pages rank on page one. Your Google Business Profiles are claimed and optimized. And yet, when a renter […]
Ranking & Algorithms
You have likely been here before. You hired a content-focused SEO agency, received a tidy blog calendar and a monthly […]
Ranking & Algorithms
Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Ranking & Algorithms
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.