A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize…
In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to…
Ranking & Algorithms
Search News You Can Use May 12, 2026 Here are the topics I have been discussing with my clients recently. 1. A rise in crawled - currently not indexed pages There has been significant chatter on…
Crawling & Indexing
Get the full resource as a downloadable PDF: How does AI traffic show up in analytics [PDF].
Measurement
The Asia-Pacific region is a global engine for economic growth, but it's also highly vulnerable to climate change. While green technologies are gaining momentum, a recen…
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Ranking & Algorithms Policy & Penalties
Most agency relationships start well.There is energy. There is a kickoff. There are new faces, fresh audits, quick findings, a plan, and usually a few early ideas that make everyone feel like the…
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
