A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 523 stories.
Ranked by estimated impact on a single site, not by publication time.
This spam update took two full days to roll out.
Ranking & Algorithms
This update should only take a few days to roll out.
Ranking & Algorithms
The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Ranking & Algorithms
Instructions hidden in webpages and documents can hijack AI agents mid-task. Research shows indirect prompt injection hits cloud and on-device LLMs alike—local deployment doesn't eliminate the risk.
Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's…
Measurement
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all…
Not long ago, content strategy and keyword strategy were almost the same thing. You…
Content & Quality
Local SEO
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Ranking & Algorithms
There’s a lot of noise when it comes to AI search, visibility, how it’s…
Ranking & Algorithms
Search is changing what discovery means for retail brands. That is true for every retailer, but it is especially true for premium retailers. If you are not trying to win every shopper on price,…
E-commerce
Assembled from our own archive of 523 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
