A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 523 stories.
Ranked by estimated impact on a single site, not by publication time.
The May 2026 Core Update was announced on 21st May 2026, following the March Core Update. It was completed on the 2nd June. Data, analysis, examples and rankings for affected domains are shown below…
Ranking & Algorithms
Your monthly roundup of search industry news, brought to you by the Lumar team.
Ranking & Algorithms
As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize…
Clicks are down. Revenue is up. If you work in SEO for an ecommerce site, that probably sounds familiar. It might also sound annoying, because the old reporting model trained us to expect a much…
E-commerce Measurement
Your traffic dropped after a migration and nobody can explain why. Important pages sit in “discovered – currently not indexed” […]
Crawling & Indexing Site Architecture
You’ve spent real budget on content marketing. The articles are well-researched, the editorial calendar is full, and your agency sends […]
Content & Quality
Your organic traffic from high-intent keywords has flatlined. Product and solution pages don’t appear when prospects ask ChatGPT or Perplexity […]
AI Search & Visibility
Schema has been a constant topic in SEO for years. Recently, though, the conversation…
Structured Data
When a technical SEO audit involves tens of thousands of pages, the constraint is…
Crawling & Indexing
Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re…
SERP Features
Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like…
Ranking & Algorithms
Your content needs to build a case, not just make a claim AI retrieval systems don’t just reward semantic relevance—they reward structured relevance and logical reasoning pathways. Content that…
AI Search & Visibility
Assembled from our own archive of 523 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
