A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Ranking & Algorithms
Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies,…
Policy & Penalties
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.
We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
Crawling & Indexing
As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
Crawling & Indexing Speed & Core Web Vitals
Мы знаем, как важно для вебмастеров, SEO-специалистов и маркетологов экономить время на рутинных задачах и минимизировать риск ошибок при редактировании кода сайта. Теперь вам не нужно запрашивать…
We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
Search and AI News You Can Use (Marie's Newsletter) In this episode I’m going to share the top five things I’ve been discussing with clients this week. I’m finding that playing around with some of…
Hello! 👋 This started off as a quick post about why I'm moving my newsletter back to my blog and ended up turning into a full article of my thoughts on the value of blogging today. In 14 years of…
Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking…
Аналитика видимости сайта в ответах Алисы AI: новый инструмент в Яндекс ВебмастереВ Яндекс Вебмастере появился новый инструмент – «Видимость сайта в Алисе AI». Он даёт возможность отслеживать…
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
