The stories about Paid Search from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Google’s DV360 changes remove targeting exclusions and add new business identity requirements for YouTube responsive ads.
Paid Search
Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on…
Paid Search Policy & Penalties
Greg Finn reflects on 20 years of PPC, from exact match and Smart Bidding to automation, AI Mode and why authenticity will matter more than ever.
Paid Search AI Search & Visibility
Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local…
Paid Search
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Paid Search
LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage…
Paid Search
Advertising and promotional pop-ups are legitimate, often necessary revenue and conversion tools, but implemented poorly, they carry genuine SEO risk through both direct page experience penalties and…
Paid Search
ChatGPT Ads is expanding to 31 European markets. Learn how advertisers can reach people as they explore, compare options, and make decisions.
Paid Search
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Paid Search
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
