SEO recap: May 2025

A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.

3 Stories archived
0 High impact
0 Update-flagged
1 Technical areas

Biggest stories

Ranked by estimated impact on a single site, not by publication time.

Bing Webmaster Blog

IndexNow Drives Smarter and Faster Content Discovery

With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for content that needs to be found fast. This update explores how leading platforms are accelerating…

Simo Ahava

Basic Consent Mode: The Guide

Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google…

What the period was about

Busiest technical areas

  • E-commerce 1

Most active sources

  • Bing Webmaster Blog 2
  • Simo Ahava 1

About these recaps

Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.

The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.