SEO recap: 2024

A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 523 stories.

8 Stories archived
0 High impact
0 Update-flagged
3 Technical areas

Biggest stories

Ranked by estimated impact on a single site, not by publication time.

Simo Ahava

#GTMTips: Quickly Duplicate Tags In Google Tag Manager

There are many reasons why you might want to duplicate your tags (or triggers, or variables, or templates) in Google Tag Manager. One prime example is server-side tagging, where it’s sensible to…

Simo Ahava

Cookie Access With Shopify Checkout And SGTM

In this guide, I’ll show you how to add first-party cookie values client-side, which your server-side Google Tag Manager processes can then access. You might be wondering: “Why bother?”. After all,…

E-commerce

What the period was about

Busiest technical areas

  • Ranking & Algorithms 4
  • E-commerce 1
  • SERP Features 1

Most active sources

  • Detailed 5
  • Simo Ahava 2
  • DuckDuckGo 1

About these recaps

Assembled from our own archive of 523 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.

The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.