SEO year in review: 2024

Every ranking update Google confirmed during the year, the stories the most outlets ran, and the news most likely to have mattered to a working site — built from our own archive of 551 stories.

8 Stories archived
0 High impact
0 Update-flagged
3 Technical areas

Google updates in 2024

7 named updates, rolling out for 62 days in total.

Google updates confirmed in 2024
UpdateTypeStartedRollout
March 2024 core update Core update 5 Mar 2024 46 days
March 2024 spam update Spam update 5 Mar 2024 16 days
June 2024 spam update Spam update 20 Jun 2024 not recorded
August 2024 core update Core update 15 Aug 2024 not recorded
November 2024 core update Core update 11 Nov 2024 not recorded
December 2024 core update Core update 12 Dec 2024 not recorded
December 2024 spam update Spam update 19 Dec 2024 not recorded

Stories archived, month by month

Biggest stories

Ranked by estimated impact on a single site, not by publication time.

Simo Ahava

#GTMTips: Quickly Duplicate Tags In Google Tag Manager

There are many reasons why you might want to duplicate your tags (or triggers, or variables, or templates) in Google Tag Manager. One prime example is server-side tagging, where it’s sensible to…

Simo Ahava

Cookie Access With Shopify Checkout And SGTM

In this guide, I’ll show you how to add first-party cookie values client-side, which your server-side Google Tag Manager processes can then access. You might be wondering: “Why bother?”. After all,…

E-commerce

What the period was about

Busiest technical areas

  • Ranking & Algorithms 4
  • E-commerce 1
  • SERP Features 1

Most active sources

  • Detailed 5
  • Simo Ahava 2
  • DuckDuckGo 1

All recaps

By month

This period, by technical area

By week

About these recaps

Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.

The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.