Low impact

AI Platforms Attract a Growing Ecosystem

Apps, connectors, marketplaces, protocols, and payment systems are beginning to form around AI platforms.

Commerce Data as Credit Data

Sales, fulfillment, and shipping are becoming part of a merchant's potential borrowing capacity.

New Ecommerce Tools: October 14, 2026

This week: agentic checkouts, AI-powered marketing, same-day deliveries, brand intelligence, cross-border commerce, multi-carrier shipping, and more.

E-commerce

Fewer Apps, More Done

Every app promises to save time, yet each takes some back.

How to Track ChatGPT Traffic in GA4

Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.

Measurement

Retail Media’s Opportunity Cost

Where does merchandising end and retail media begin?

E-commerce

Your Next Product Could Be a New Brand

Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand.

Desktop Habits Hide Mobile Friction

Operators who view their web stores only on desktops miss poor mobile experiences.

New Ecommerce Tools: October 7, 2026

New services this week include website builders, no-box returns, AI-powered ad campaigns, same-day deliveries, discovery tools, multichannel product listings, live commerce, and more.

E-commerce

Guardrails for Google Ads AI

What we tell AI to exclude is as important as what to target.

Paid Search

Add Social Profiles to Search Console

Publish a video on YouTube and related product images on Instagram, and then track organic search performance for each.

Measurement

5 Content Marketing Ideas for November 2026

November ideas include Route 66, the science behind products, 1976, television history, and rethinking the holiday gift guide.