Low impact

Marketers know AI is using bad data to make decisions

Marketers are giving AI more authority even as bad CRM data undermines revenue measurement, reporting, and the decisions AI makes.

Measurement

Stop measuring your brand and start listening

The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience.

Anthropic partnership makes Salesforce’s interface optional

Claudeforce puts Salesforce data and workflows inside Claude, pointing toward a future where AI becomes the interface to enterprise software.

The AI performance shake-up: What’s really driving results across channels now

When algorithms hide your campaign levers, tracking true impact gets tricky. On Sept. 2, we'll discuss how to regain visibility and drive real growth.

Ranking & Algorithms

The latest AI-powered martech news and releases

Why replace the CEO with AI when you can replace the entire C-suite?

Integrate buys CaliberMind and hopes to close the B2B demand gen loop

Is the problem connecting marketing, pipeline, and revenue? Or is it the crazy ways businesses buy, which no technology can fix?

Better data starts with treating people like people

From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see or can correct.

How to keep a crisis from defining your brand online

A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience.

Build content briefs around people, not keywords

Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it.

The AI governance test most marketers are missing

When AI gets a marketing decision wrong, the fix could belong in the rule, the control, the implementation or the authority behind it. Here's how to tell.