Low impact

HubSpot’s Unbound 2026: The big announcements and updates

Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.

Adding AI or headcount won’t fix a marketing skills gap

AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.

Email marketing’s history can guide AI governance

Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.

Measurement

Retail media budgets are growing. Advertisers’ patience isn’t.

Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.

Paid Search E-commerce

HubSpot adds spending controls and flexible billing as AI usage grows

Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.

The latest AI-powered martech news and releases

Anthropic and OpenAI are reporting revenues that may or may not be supported by the facts. Here's why that matters to marketers.

Measurement

The best marketing spend is the 5% you spend foolishly

Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.

Your brand isn’t as differentiated as you think

The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.

In B2B, influencer marketing takes on a different look

B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.

We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday by Optmyzr

...and how AI agents can help you get ready for BFCM 2026.

Paid Search