Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
People’s information habits are evolving quickly, and platforms and publishers of all sizes are navigating these changes. To help meet this moment, we’re evolving our pa…
Ready or not, spooky season is here. To help you prepare, we’re launching Google Frightgeist, our annual interactive website highlighting the top trending searches for H…
