Google The Quality Update ("Phantom 2")
Google began rolling out the The Quality Update ("Phantom 2") in May 2015. Google did not publish a completion date for it.
May 2015
Started
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Finish not recorded
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Rollout duration
| Type | Quality update nickname |
|---|---|
| What it was | Google confirmed a core quality change after the industry noticed it. |
| Affected systems | Ranking |
| Record | Compiled from the public record. Only the month is reliably established. The name was coined by the industry, not by Google. |
In context
What to do when an update lands · How long Google updates take · Everything running on 1 May 2015
About this page
Dates are Google's own, in UTC. The rollout duration and every comparison on this page are calculated here from those dates — Google publishes neither. Coverage is drawn from the headlines this site archived at the time, so updates that predate the archive show none. Corrections are welcome at contact [at] seo-serps.info.