Google Intrusive interstitials penalty update
Google began rolling out the Intrusive interstitials penalty update on 10 January 2017. Google did not publish a completion date for it.
10 Jan 2017
Started
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Finish not recorded
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Rollout duration
| Type | Ranking signal |
|---|---|
| What it was | Demoted pages where mobile content was obscured by pop-ups. |
| Affected systems | Ranking |
| Since the previous one | 630 days after the Mobile-friendly update ("Mobilegeddon") (the average gap between ranking signals is 626 days) |
| Record | Compiled from the public record. The date is the announced start; no clock time was published. Google announced or confirmed this update. |
In context
What to do when an update lands · How long Google updates take · Everything running on 10 Jan 2017
About this page
Dates are Google's own, in UTC. The rollout duration and every comparison on this page are calculated here from those dates — Google publishes neither. Coverage is drawn from the headlines this site archived at the time, so updates that predate the archive show none. Corrections are welcome at contact [at] seo-serps.info.