Google core updates, spam updates, ranking volatility reports and daily SEO industry reporting from Search Engine Land, Search Engine Journal and Search Engine Roundtable.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google seems to be poisoning the third-party tracking tools with fake data and paywalls; this is wreaking havoc on keyword tracking. Google launched Gemini 4 Argon and it is in AI Mode. Google made…
Google Ads will allow some advertisers to apply for certification for the category of online gambling. This started this month, October 2026, and will gradually be available to some advertisers in…
Google added the ability to add lead scoring by indicating answers that qualify a lead for your business to get higher-quality leads. You can add up to 12 answers per question and check off whether…
Google Ads is planning on pushing twice as many Google Ads API updates for the remainder of this year and into 2027 compared to its previous schedule. Last year, Google said it would release an Ads…
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help validate attribution as buying journeys move into AI.
Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns.
