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Paid Search — Medium impact

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Impact on your site
High impact 1 Medium impact 22 Low impact 35
Technical area
Ranking & Algorithms 19 AI Search & Visibility 9 Measurement 5 Site Architecture 4 Local SEO 3 Structured Data 3 Paid Search 1 Links 1 E-commerce 1 Crawling & Indexing 1 Content & Quality 1

Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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