Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Wondering how to get your business recommended by ChatGPT, Claude, and other AI tools? Want to know what to change on your website, Google Business Profile, and customer reviews so AI search matches…