The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to…
AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers…
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own…
Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources.
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
