Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local…
Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on…
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
LSAs Now P-Max PPL Local Services Ads (LSAs) are merging into Google Ads and will run as Performance Max campaigns optimized for pay-per-lead goals. Google says, "This transition allows you to manage…
Advertising and promotional pop-ups are legitimate, often necessary revenue and conversion tools, but implemented poorly, they carry genuine SEO risk through both direct page experience penalties and…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
